OT - Radio Advertising Effective?

John David M. Miller ( (no email) )
Thu, 28 May 1998 12:18:22 -0400

We are preparing our own radio campaign and want
to make sure we have added enough cushion to our
facilities for the increased business.

Just wondering what people have seen for response
from radio advertising. We are located in a market
of perhaps 300,000. Ideally I would like to know how
much your signups increased, what type of music style
station gave you the best results, AM or FM, frequency
of radio spots, how quickly you saw response, etc.
If you are in a similar sized market it would be even better.


John Miller